Prizm Lighting, a dynamic player in the lighting industry, embarked on a comprehensive website redesign project to redefine its digital footprint. As the Lead UX/UI Designer, my role was instrumental in conceptualizing and developing the new desktop and mobile website using Adobe XD, and seamlessly integrating Adobe E-commerce solutions. The redesigned website is poised to elevate Prizm Lighting's online presence, providing a seamless and engaging experience for customers and contributing to the brand's success in the digital landscape.
To achieve this, I conducted in-depth research into user behavior, industry trends, and competitor analysis to create an intuitive, visually striking, and conversion-driven interface. I focused on optimizing navigation, streamlining the product discovery process, and enhancing mobile responsiveness to ensure a frictionless shopping experience. By prioritizing a clean and modern design, I helped reinforce Prizm Lighting’s brand identity while making it easier for customers to explore product categories, access technical specifications, and complete purchases with confidence.
Collaboration was key throughout the project, as I worked closely with developers, marketers, and stakeholders to align design decisions with business objectives. Additionally, I implemented accessibility best practices and interactive elements that not only improved usability but also enriched the overall user journey. The result is a dynamic, future-proof website that effectively bridges aesthetics and functionality, positioning Prizm Lighting as a leader in the competitive lighting industry.
