2021 / Stanley Cup Official Program
Overall Project Goals
I worked with olive.com and the NHL to create an ad for their Stanley Cup Official Program 2021, displayed on the right side of the spread.
Responsibilities:
Create a new concept with company branding while following NHL guidelines
Deliverables:
Print-ready program advertisements, social media graphics, and Google ads
2022 / Direct Mail Advertisements
Overall Project Goals
Direct mail assets to drive customers to find their quote and purchase the Lincoln Continued Service Plan. There are multiple letters and postcards sent throughout the user’s journey.
Responsibilities:
Create new concepts for direct mail assets focusing on purchasing coverage
Deliverables:
Print-ready letters, postcards, and envelope advertisements
2023 / Product Guide for NYC Lightfair
Overall Project Goals
Direct mail assets to drive customers to find their quote and purchase the Lincoln Continued Service Plan. There are multiple letters and postcards sent throughout the user’s journey.
Responsibilities:
Create new concepts for direct mail assets focusing on purchasing coverage
Deliverables:
Print-ready letters, postcards, and envelope advertisements
2022 / Direct Mail Advertisements
Overall Project Goals
Direct mail assets to drive customers to find their quote and purchase the Ford Continued Service Plan. There are multiple letters and postcards sent throughout the user’s journey.
Responsibilities:
Create new concepts for direct mail assets focusing on purchasing coverage
Deliverables:
Print-ready letters, postcards, and envelope advertisements
2022 / Direct Mail Advertisements
Overall Project Goals
Direct mail assets to drive customers to find their quote and purchase the Fiat Continued Service Plan. There are multiple letters and postcards sent throughout the user’s journey.
Responsibilities:
Create new concepts for direct mail assets focusing on purchasing coverage
Deliverables:
Print-ready letters, postcards, and envelope advertisements
2022 / Event Branding
Overall Project Goals
The 27th Annual Western Colorado Children’s Water Festival event branding includes a logo, t-shirt designs, and presenter/teacher programs.
Responsibilities:
Create new concepts for the event, branding, and marketing assets
Deliverables:
Logo, programs, table tents, thank you cards, and t-shirt graphics
2022 / Direct Mail Advertisements
Overall Project Goals
Direct mail assets I designed to drive customers to find their quotes and purchase the olive.com extended coverage. There are multiple letters and postcards sent throughout the journey.
Responsibilities:
Create new concepts for direct mail assets focusing on purchasing coverage
Deliverables:
Print-ready letters, postcards, and envelope advertisements
2022 / Event Display Booth
Overall Project Goals
Worked with Reconstruct to design a display booth used to promote their product at the Data Center World Conference in Austin, Texas.
Responsibilities:
Create new concepts for booth designs to promote Reconstruct
Deliverables:
Printed booth ready for shipment to Data Center World Conference
2019 / Magazine Concept
Overall Project Goals
Cover and page layout concept I designed with much respect to the great, Mac Miller. This story was written by Dan Hyman for Rolling Stone.
Responsibilities:
Create concepts for a magazine
Deliverables:
Print-ready files, magazine mockups, and social media assets