As the Lead Graphic Designer for Colorado Mesa University's 2019 Spring Concert, I spearheaded the development of a comprehensive visual identity for the event. My responsibilities encompassed creating engaging and cohesive branding across various platforms, including social media, campus marketing materials, tickets, and t-shirts. Leveraging my expertise in Adobe Creative Apps, I crafted visually striking designs that captured the essence of the concert and resonated with the university community.
The project involved a multifaceted approach, starting with conceptualizing and designing the concert's visual branding. This included crafting a logo, color palette, and typography that reflected the energetic and dynamic nature of the event. Social media assets played a crucial role in building anticipation and engagement. I designed eye-catching graphics for platforms such as Facebook, Instagram, and Twitter, ensuring a consistent and visually appealing online presence.
Create a distinctive and memorable visual identity for the 2019 Spring Concert that reflects the event's theme and resonates with the target audience.
Ensure a cohesive visual experience across various platforms, including social media, campus marketing materials, tickets, and t-shirts, maintaining a unified brand presence.
Design social media assets that effectively build anticipation for the concert, encouraging engagement and interaction among the university community.
Produce eye-catching campus marketing assets, including posters and flyers, strategically placed to effectively promote the concert across the university grounds and generate interest.
