Klein Automation & Electric, a trusted leader in industrial automation and electrical solutions, sought a complete brand refresh to modernize its identity and strengthen its market presence. As the Lead Graphic Designer, I was entrusted with rebranding the company to create a more cohesive, professional, and future-forward visual identity. This project involved redefining Klein’s logo, color palette, typography, and overall brand aesthetics to better reflect its innovation, reliability, and expertise in the industry.
Through strategic design choices, I developed a brand identity that balances technical precision with bold visual impact, ensuring consistency across digital and print materials. The rebrand not only enhances Klein Automation & Electric’s recognition but also reinforces its position as a cutting-edge solutions provider in the industrial sector.
Klein Automation & Electric needed a refreshed visual identity that better represented its expertise in automation and electrical solutions. The objective was to create a sleek, professional, and contemporary brand that instills trust and credibility. By refining the logo, updating the color palette, and introducing a modern typography system, the rebrand ensures that Klein Automation & Electric stands out in a competitive industry while maintaining its legacy of quality and innovation.
A strong brand is built on consistency, and Klein Automation & Electric required a cohesive visual language across all touchpoints. This included redesigning marketing materials, business collateral, website assets, and signage to align with the new identity. Through a well-defined brand system, the rebrand enhances recognition, professionalism, and communication clarity, ensuring a unified experience for clients, partners, and stakeholders.
Beyond aesthetics, the rebrand aimed to reinforce Klein Automation & Electric’s market leadership by visually communicating its expertise and forward-thinking approach. The new identity was designed to resonate with both existing and potential clients, positioning the company as an innovative and reliable partner in industrial automation. By strengthening brand perception, the rebrand supports business growth and long-term success in the industry.
A successful brand identity must be adaptable across multiple platforms and mediums. The new design system was crafted to ensure seamless scalability and readability, whether displayed on a website, business cards, technical documents, or large-scale industrial signage. By creating a versatile identity that maintains clarity and impact across both digital and print applications, the rebrand enhances brand visibility and accessibility, making Klein Automation & Electric’s presence stronger and more recognizable in every context
