American Lighting’s digital presence needed a transformative update, both visually and functionally, to continue standing out as a premier leader in the lighting industry. This project aimed to redefine the user experience and interface for both desktop and mobile platforms, ensuring a seamless and visually appealing website that is extremely easy to navigate. As the Lead UX/UI Designer, I played a pivotal role in conceptualizing, designing, and implementing the new website using Adobe XD and integrating Adobe E-commerce solutions.
To achieve this, I conducted extensive research into user behavior, competitor benchmarks, and industry trends to craft a strategic, user-friendly interface that enhances engagement and conversions. My focus was on creating a clean and modern design that simplifies product discovery, optimizes search functionality, and streamlines the purchasing process. Thoughtful layout structuring, intuitive navigation, and enhanced filtering options were implemented to improve accessibility and ensure that both new and returning customers could easily find what they need.
Collaboration was key in bringing this vision to life. I worked closely with marketing teams, developers, and stakeholders to align design elements with American Lighting’s brand identity and business objectives. The website was developed by BrainVire, a leading digital transformation company, ensuring that my UX/UI designs were seamlessly translated into a high-performing, fully responsive website. Through meticulous testing and refinements, we delivered a site that not only enhances the digital shopping experience but also solidifies American Lighting’s reputation as an industry leader in innovation and customer-centric design.
