In collaboration with Ford Protect, I assumed the role of a graphic designer tasked with revitalizing their Continued Service Plan through the creation of innovative print media assets. This comprehensive project utilized my expertise in graphic design, coupled with proficiency in Adobe Photoshop, Adobe InDesign, and Adobe Illustrator. The primary goal was to develop visually compelling materials that effectively communicated the value and benefits of Ford Protect's service offerings.
Conducted in-depth analysis of the automotive service plan market to identify design trends, customer preferences, and effective communication strategies.
Developed initial design concepts, ensuring alignment with Ford Protect's goals and brand image, and presented them for feedback.
Engaged in an iterative design process with the Ford Protect team, incorporating their feedback to refine and enhance visual elements.
Created a set of print media assets that seamlessly integrated with Ford Protect's existing marketing materials, fostering a consistent and recognizable brand presence.
