As the lead graphic designer collaborating with Prizm Lighting, your primary responsibility is to spearhead the development of print media assets for their upcoming Product Guide. Prizm Lighting is launching a new range of products and seeks visually captivating print materials to showcase their offerings to potential clients and partners. Leveraging your expertise in Adobe Photoshop, Adobe InDesign, and Adobe Illustrator, you will craft compelling designs that effectively communicate the features, benefits, and aesthetics of Prizm Lighting's products.
Create captivating designs that align with Prizm Lighting's brand identity and effectively showcase the features and benefits of their new product range.
Ensure that the print media assets prominently feature the key specifications, features, and benefits of each product in a clear and engaging manner.
Develop a cohesive design theme that runs throughout the Product Guide, maintaining consistency in style, imagery, and typography to reinforce Prizm Lighting's brand image.
Provide the Prizm Lighting team with the final design files in various formats, optimized for both digital viewing and printing, along with any additional resources or documentation needed for the project.