NHL Program Advertisement

Client
olive.com
Date
2021
Role

INTRODUCTION

In collaboration with olive.com and the National Hockey League (NHL), the primary objective was to create compelling and visually stunning print media assets for the prestigious Stanley Cup Finals. Leveraging the advanced capabilities of Adobe Photoshop, Adobe InDesign, and Adobe Illustrator, the team aimed to deliver a collection of high-quality promotional materials that capture the essence and excitement of the pinnacle event in professional ice hockey.

Main Objectives:

1. Visual Identity Development:

The project kicked off with the conceptualization and design of a distinctive visual identity for the Stanley Cup Finals. This involved creating a cohesive theme that resonates with the intensity and prestige associated with the event.

2. Collaboration with olive.com:

Partnering with Olive.com brought an additional layer of expertise to the project. The collaboration facilitated the integration of innovative design concepts and modern aesthetics into the print media assets, ensuring they align with contemporary trends and resonate with a diverse audience.

3. Asset Creation using Adobe Creative Suite:

The project heavily relied on Adobe Photoshop for image editing and manipulation, Adobe InDesign for layout design, and Adobe Illustrator for vector graphics creation. These powerful tools were harnessed to bring the envisioned designs to life, ensuring a seamless and professional execution of the visual elements.

4. Print Media Deliverables:

The project resulted in a comprehensive set of print media assets, including but not limited to: Promotional Posters, Event Programs, Ticket Designs, Merchandise Graphics, Social Media Advertisements

Key Achievements:

1
Successfully crafting a visually appealing and innovative visual identity for the Stanley Cup Finals that resonated with the spirit of the event.
2

Collaborating effectively with olive.com, integrating their expertise seamlessly into the design process, resulting in a more dynamic and contemporary final product.

3

Contributing to the elevation of the overall fan experience by creating print media assets that not only promoted the event but also added to its prestige and excitement.

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